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Built in the open

141 numbered builds. No launch-day glory.

This site was built and re-built in increments, each one numbered. Below is what changed, grouped by the kind of work and by milestone — in plain English, in order. The raw line-by-line log lives in the Trust Center.

138 builds logged 30 flat-rate tickets 30 plain-English guides 0 broken links

By the numbers

What the work was made of

Every build carries one tag. Here is how the effort splits across experience, content, SEO, accessibility and performance.

53Experience & motionInterface, interaction and motion work across the site.
22Content & guidesNew or rewritten copy, guides and plain-English explanations.
22SEO & structured dataMetadata, sitemaps, feeds and schema.org markup.
10Performance & offlineLoad speed, caching, prefetching and service-worker offline support.
8AccessibilityKeyboard, contrast, screen-reader and reduced-motion support.
6FixesBugs and broken behaviour caught and corrected.
5Design systemLayout, color and component-level visual polish.
4Installable & offlineManifest and service-worker groundwork.
2Trust & verificationProof, receipts and verifiable claims.
2VerificationBuild-harness and consistency checks.
2Structured dataJSON-LD types and rich-result fields.
1verify
1Data visualisationThe interactive client globe.

Milestones

The builds that moved the needle

The full log is on every numbered line; these are the turning points worth reading first.

  1. Build 100

    This changelog goes live — a public, numbered record of every build, linked from the Trust Center.

  2. Build 99

    The diagnostic wizard remembers your answers and restores them when you come back.

  3. Build 98

    The client globe highlights your own timezone and opens that hub's panel automatically.

  4. Build 96

    Organization schema gains an aggregate rating, topics, currencies and payment methods.

  5. Build 93

    Speculation Rules prefetch the next page, so navigation feels instant.

  6. Build 87–88

    A 30-term plain-English glossary is applied across every guide and every rescue.

  7. Build 82

    The guides index becomes filterable by topic.

  8. Build 81

    Reading progress bars take the colour of each page's lane.

  9. Build 68

    Two interactive labs ship: Core Web Vitals gauges and a live outage-cost meter.

  10. Build 58

    The site becomes an offline-first PWA with full-site precaching.

  11. Build 50

    An Atom feed of the guides ships with autodiscovery on every page.

  12. Build 1

    The first build: 20 flat-rate rescue tickets and the site that sells them.

Read the raw build record, line by line

See the work, then hire the work.

Pick your symptom, get a flat-rate ticket locked before work starts, and a 48-hour delivery with proof.

See the 30 Rescue Tickets