/ Plain-English guides](https://getfullstacksolutions.com/guides/index.html)/ How much does website downtime actually cost? Pricing · people search: “How much does website downtime actually cost?” # How much does website downtime actually cost? Downtime is not one number — it is lost sales, plus recovery time, plus the customers who quietly never come back. Here is how to size all three. Plain English · no jargon · 4-minute read By Rodrigo Valenzuela Iturrieta](https://getfullstacksolutions.com/about/index.html), the engineer who does the work · Published September 17, 2026 · Updated September 20, 2026 Part of **Servers & Infrastructure](https://getfullstacksolutions.com/services/infrastructure/index.html) — read first, then fix it in 48h. Copy link Print Share Know someone with this exact problem? Pass it on — no email gate. A website that is down is not just embarrassing; it is a meter running against your revenue. The trouble is that the meter has three dials most owners never add up: the sales you lose while the site is dark, the hours and money spent bringing it back, and the trust you burn with visitors who try once and leave. Size all three and the price of a 48-hour rescue stops looking like a cost — it starts looking like the cheaper option. ## Check these first, yourself - Work out your revenue per hour: take a normal week's online revenue and divide it by the hours you actually sell in. That one number turns downtime into dollars. - Check what actually fails — does the whole site vanish, or does checkout break while pages still load? A dead checkout at peak hours costs far more than a slow blog. - Add the recovery cost: developer hours, emergency support fees, and your own team's time spent on the outage instead of on customers. - Note the invisible line — visitors who hit an error, give up, and buy from a competitor without ever telling you. No invoice ever shows that number. ### When to call a rescue instead of doing it yourself If an hour of downtime costs more than the rescue that prevents it, the maths has already decided for you. The Downtime Response & Continuity Plan is a flat $3,000: it maps what fails first, sets up monitoring and backups you can actually restore, and writes a plan so the next outage is minutes instead of a lost weekend. 48 hours, price locked before any work starts. ### Should you fix it yourself or call a rescue? **Have you tried the free fixes (images, caching, plugins)?If yes and it's still slow → the problem is deeper. **Is your hosting or server the bottleneck?Shared hosting, old PHP, no object cache → server-level problem. **Yes → Speed Rescue Fixed in 48h · from $2,000 ](https://getfullstacksolutions.com/rescue/speed/index.html) **Not sure → Send symptom We'll diagnose for free ](https://getfullstacksolutions.com/contact/index.html) ## Still have questions? How do I estimate my revenue per hour of downtime?Start with your typical weekly online revenue and divide it by the hours you sell in that week. If you sell around the clock, divide by 168; if you are B2B on business hours, divide by 40. The number is rough, but it is far better than guessing.Does downtime actually hurt Google rankings?A brief outage rarely moves rankings on its own, but repeated failures, slow error responses and a site that stays down for days can all cost you visibility. The customers who left during the outage, though, never see the recovery at all. Skip the diagnosis ## Get this fixed in 48 hours, flat rate Same problem, less sleep lost. One of these rescues maps directly to what you're dealing with. security **Downtime Response & Continuity Plan $4,000 · 48 hours ](https://getfullstacksolutions.com/rescue/continuity/index.html) performance **Website Speed Optimization $2,000 · 48 hours ](https://getfullstacksolutions.com/rescue/speed/index.html) infrastructure **Hosting Consolidation & Cost Cut $2,500 · 48 hours ](https://getfullstacksolutions.com/rescue/hosting/index.html) performance **VPS Optimization & Server Tuning $3,500 · 48 hours ](https://getfullstacksolutions.com/rescue/vps/index.html) Keep reading ## Related plain-English guides More of the questions business owners actually search — same plain-English style, same no-jargon promise. Infrastructure guide **Web Hosting 101: What You're Actually Paying For Shared, managed, VPS and dedicated sound like price tiers. They are really a single trade-off: how much of a server you control, and how alone you are on it. Read the plain-English guide → ](https://getfullstacksolutions.com/guides/web-hosting-101/index.html) Pricing guide **How Much Does It Cost to Fix a Website? Real Prices Fixing a website can cost nothing or five figures. The difference is what broke, how deep it goes, and how fast you need it — here is what drives the number. Read the plain-English guide → ](https://getfullstacksolutions.com/guides/how-much-to-fix-a-website/index.html) Performance guide **Your Website Is Slow on Mobile — 6 Things to Check Mobile slowness is usually the same six faults over and over. Run them in order and you'll know what's dragging you down — and what a real fix costs. Read the plain-English guide → ](https://getfullstacksolutions.com/guides/slow-on-mobile-6-checks/index.html) ## Don't want to become an expert in this? Send the symptom — get a flat-rate ticket and a plain-English plan within 12 hours. Start the Rescue